World’s Top 10 Most Expensive Domain Names Ever Sold

As you know, domain flipping is a very lucrative business because there are millions of domains availabe on the World Wide Web. When was the last time you bought a domain? Was it for creating a website or it was simply for making an investment?  There have been some domains that have been sold for millions of dollars. When’s the last time you ordered a domain name? What it for a new web site, or did you potentially see it as being an investment? If you decide to choose a generic keyword or anything random, there is only one available in the world. Some domain names really have big time potential . If you have a domain name that is attractive and original, you  can be sure that someone will buy it from you!  You can be surprised on how much money domain selling can make. I will admit that Sex indeed  sells. There is no question that sex is probably one of the hottest topic right now and it always has been the same! this pretty much means that porn websites are the ones that sell or have been sold for big money! While the current market for internet domains is nowhere as strong and profitable as it was during the dot-com peak (late 90’s-early 2000’s), the market remains strong and is experiencing solid growth.There are still millions of dollars are exchanged during the resale of domains.


Here is the list of the World’s Top 10 Most Expensive Domain Names:

1. / 16,000,000$

Year sold: 2009 / Alexa: 51,777 / Date Founded: 1994-11-10

You probably thought that or were the most expensive domain name sales right? A lot of people forget that was bought by the Internet marketing firm  QuinStreet. Insurance is also a pretty big niche/topic at the moment.

2.  /  13,000,000$

Year sold: 2006 / Alexa: 21,481 / Date Founded: 1995-10-18 founder Gary Kremen decided to get out of the adult entertainment industry and sold for $13-14 million was consireded as the most expensive domain sell for a bit of time but in 2009, was sold for more money.

3.  /  13,000,000$

Year sold: 2007 / Alexa: 3988 / Date Founded: 1995-08-19

How surprising eh? Another porn site that was sold for big cash, there is no question the sex is the highest selling keyword. was sold at a price tag of $9,500,000 in 2007.

4.  /  9,999,95$

Year sold: 2008 / Alexa: 638,978 / Date Founded: 1994-09-29 is a website on the financial services industry and investment funds. It was sold for a price tag of exactly 9,999,95 $.

5.  /  7,500,000$

Year sold: 1999 / Alexa: 3988 / Date Founded: 1998-04-30

For over half a decade, was consireded as the world’s most expensive domain name after its 1999 sale for $7.5 million. That was shortly after the site was founded by former Walt Disney Internet Group chairman Jake Winebaum and Earthlink founder Sky Dayton. The domain retained its record until 2006 when was sold.  /  7,500,000$

Year sold: 1999 / Alexa: 106,505 / Date Founded: 1993-03-18 was sold to for $7,500,000. We all know that women absolutely love diamond rings!  /  7,000,000$

Year sold: 2004 / Alexa: 374,237 / Date Founded: 1993-12-23

Everybody loves drinking but I expected to see but the good news is domain name like, and similar name are among the top sellers. was sold at a price tag of $7,000,000.

8.  /  5,880,000$

Year sold: 2008 / Alexa: 1,481,434 / Date Founded: 1994-04-12

This is interesting because was sold for 5.88 million USD on May 29, 2008. The bidding price started at 5.55 million USD and lasted for a couple of days before closing at the above mentioned price. The domain auction was held by Moniker Online Services LLC which is a leading provider of domain name registration, management, and monetization services for individuals and businesses (located in Florida).

9.  /  5,500,000$

Year sold: 2008 / Alexa: 4514 / Date Founded: 1997-12-31

10.  /  5,100,000$

Year sold: 2009 / Alexa: 414, 657 / Date Founded: 1998-03-20 was purchased by Toys ‘R’ Us for $5.1 million in March of 2009.

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  1. John @ Free Gadgets says:

    Wow. Imagine paying 16 million bucks for acquiring a domain. It’s quite stupid in my opinion to get such a domain.
    You can still buy a domain for 10$ and with correct SEO work you can rank above a 16 million dollar domain.

    • Nabil@how to bring on labour says:

      You think these pople buy those domains for SEO purposes?

      Then you’ve got it all wrong. They do it for branding. The shorter the domain, the better. I’d rather buy than some other cheap variation.

      Build brands, not websites. Always remember that.

      • Zach Crawley says:

        Nabil, you’re a smart guy.

        No one spends these crazy amounts of money on these domains for SEO, it’s all about branding themselves.

        Also, some of these keywords are words people will just type into the address bar meaning free traffic.

  2. says:

    If you know what you are doing you can make a good living flippinf domains.

  3. Lakhyajyoti says:

    We can make lots of money with domain flipping.This is the reason I have bought 20+ parked domains.Thanks for sharing expensive domain list.

  4. abrablog says:

    wahhh, so huge…

  5. Rojish says:

    Domains are like real estate, so huge money. Considering the level of traffic I think only gets good number of visitors. Others may consider it as an investment. Because after some years they can sell this domain at a higher price.

  6. Virtual Assistant Experience says:

    Hi Fazal! I am very interested with this topic. I am planning to buy and develop a website then sell it but did not know how to do it. At this point, how we could determine the value of a website?? Is it about the how old it is? The traffic? Pagerank etc.? Hope you could have time to answer this and post it as your new topic here on richerornot..thanks! I subscribed on your blog!! Nice job!

    • Fazal Mayar says:

      There are a lot of factors that will determinate your website’s value such as pagerank, the amount traffic you generate, your alexa ranking, your domain age. Your blog’s content quality level and as well as your site’s authority in your niche will also determinate your website’s value!

  7. Tony says:

    These domain expensive because one of contain on the domain name is very popular.

  8. Very cool and a great stimulus to me to see such a

  9. zik says:

    wahh so expensive… the price domain will be increase time to time….

  10. Ilaria says:

    Oh my God! Hey want to start finding a new name for a domain so I can also be a millionaire! 😛

  11. Nice Post And really a good information if you provide more it will inspire more peoples to buy new and attractive domain names…

    Thanks A Lot
    Gaurav Garg

  12. Kent says:

    I remember in 1994. Lol, I think that’s the first website I ever went to…or course right?

    But back then, the was no content on the site. The domain was just parked.

    • Virtual Assistant Experience says:

      Lol..we know most people are interested in the “sex” that is why it is very expensive..:)

  13. Amit says:

    This is Huge money!

  14. Wow, i could not imagine that. Those people paid billions dollar only for domain name. I think it’s quiet stupid. It’s like wasting money for just a name. LOL. Anyway, interesting post, Fazal.

  15. Dana says:

    If I have one, I also sold it by money.

  16. Earl Grey says:

    Included in the buy was the purchase of a marketing company from Canada which relocated to Gibraltar to run
    The sale wasn’t in 2008 and it wasn’t 5.5 million.

  17. Joyce Lansky says:

    That’s amazing. I guess a good name is valuable. That works for one’s reputation too.

  18. I got a post about that’s sold for million dollars.
    Now your list makes me more amazed on how these few letters can give us a big bunch of money.

    The shorter the domain, the better

    I’d go with you. 🙂

  19. Great information! I was amazed to read the selling price of these domains. In fact, it inspired me to buy attractive domains for future profits. I was referred to this spot by Antony Immanuel C Jose of He is a crazy fellow, with over 9 years of web experience. He remains busy working with his little search engine, that delivers high quality refined search results without adult content especially suitable for kids and teenagers…etc. His site is under going restructuring and will be back within weeks.

  20. algie @ freelancers guide says:

    how much do you think is the worth of a PR2 blog and have 1000+ visitors per month and earning $10+ month??

    • Fazal Mayar says:

      thanks for commenting, a site should be sold x10 the monthly profits it generates. If you make 10$ monthly then you can sell it for 100$ but i think you can get easily in the hundreds.

  21. algie @ freelancers guide says:

    Oh I think….there are factors that affects the value of website right? LIke the PR, the name of the domain, the number of links and standing on Alexa…is that right?

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