In late february, Google announced a huge change in Google’s algorithm and it was called ‘ Google Panda or Farmer Update ‘. This was a big update by Google on how it ranks sites has affected 12% of search results and it is obvious that some webmasters lost a good bunch of traffic. Yes, it has had a huge effect of almost 12 percent of all search results. Some companies had some major losses. Some established and authority websites have benefited from this update because they had high-quality content or information.
Some websites or onlines businesses couldn’t handle a drop of 50% in organic traffic (Google). It’s obvious that a lot of webmasters have been hit hard by the Google Panda Update.
Some Tips
While your site may not be a content farm, you could be affected because of a few reasons:
- Alot of advertising on the site
- Duplicate content
- Page headlines that don’t match their content
So you can try recovering from this update by:
- Writing authoritative and useful content
- More words per page may be an asset (verbiage)
- And again, quality content. For example, make sure to not write content that Chrome users wont block from future search results
- More exposure and linking. For example: Social network visibility (comments,sharing,etc.)
Why this Panda Update?
Google has changed his algoritmh to prevent spammers from gaming the system. Amit Singhal and Matt Cutts confirmed that the focus of the Panda update is to lower search rankings for “shallow” or low quality content. I am sure you already have heard of autoblogs. Autoblogs are blogs that steal content from RSS feeds and why would they allowed? This update has been launched for this same reason.
In June, Google Launched the Google Panda Update 2.2
You are right concern to this new update.
Its facts that many have suffer lots due to this new launched algorithum but I think the reasons which you have mentioned is also responsible for this.
And talking about google panda, I like it very much no matter whether it gives benefits or not but this is perfect check concern to Autoblogs who steal content from RSS feeds.
So from nowonward those who want full benefits from google would need to to take care of one main point that they have to write-Fresh, Unique and Much Informative content.
So thanks a lot for sharing you views and loopholes on this.